Enigma Code
The enigma code is to engage the audience by offering them a puzzle and then delaying the answer to the "enigma". This may be at the end of the subject, such as the end of the film or music video. The puzzle that is built up may not even be answered and this is often very common with sequels. An effective way of getting people involved with the narrative and to get them to come back and see the next one. An effective enigma narrative can make the audience feel involved and want to find out what is going to happen.
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